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Top 5 Things Brands Get Wrong in E-Commerce Shoots (And How We Fix Them)

  • Writer: HotBox Studio
    HotBox Studio
  • Jul 18
  • 2 min read


A great product deserves great photos. But surprisingly, a lot of brands miss the mark when it comes to e-commerce shoots. We’ve worked with many clients who had the right idea, but poor execution.

Here are the five most common mistakes we see in product shoots, and how we help fix them.


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1. Bad Lighting Ruins Everything

Lighting is key. Harsh shadows or flat, dull lighting can make your product look cheap, even if it’s high quality. At our studio, we use the right lighting setup to bring out the details and finish that your product deserves.



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2. Distracting or Wrong Backgrounds

The background should support your product, not steal attention. We often see brands using colours or textures that don’t match the vibe of the product. Clean, minimal backgrounds work best for platforms like Amazon or Myntra, and we stick to what works.





3. Wrong Model or Styling

When you use the wrong model or awkward poses, the product loses impact. We work with models who know how to move, pose, and showcase the product naturally. Styling also plays a big role in how professional the shoot looks.




4. Inconsistent Visuals

If one photo is warm-toned and another is cool-toned, or if the angles change randomly, your listing starts to feel unprofessional. We ensure consistency in lighting, composition, and editing across all your product shots.


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5. No Personality or Story

Flat product shots do the job, but storytelling makes people remember your brand. We like to add subtle mood, props, or motion to give life to your product. It makes the photo stand out in a sea of sameness.





What Makes Us Different

We don’t rush through shoots. We plan. We test. We understand the brand and shoot with intention. Our studio is based in Noida Sector 15 and fully equipped for model shoots, white background images, flat lays, and even video content.

We’ve worked with D2C brands, Amazon sellers, fashion start-ups, and everything in between. Each one got a solution that matched their style and audience.

 
 
 

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